Website copywriting is the process of writing “copy” – words designed to prompt action – for a website. Even for talented writers, copywriting is an intentional form of writing that has to be learned and practiced. It’s a skillset that rarely comes easy 2/2/ · Lorraine tutors the Writing Effective SEO Copy for Websites, as well as the Writing Articles for Websites and Blogs Courses at The Writers College. Contact us SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that most of the factors that determine how a web page is ranked in a search engine are based on
How to Write Powerful Website Copy: 5 Step Checklist - Nicole Bianchi
There was a time when websites were little more than online brochures. They told you a lot about an organisation and, because developers charged per page, there was a tendency to pack in as much information as possible. Nowadays, we expect websites to be both informative and functional. Those first 5 to 25 words stand between an organisation achieving a low click through rate, low task completion rate and high bounce rate, and its achieving a high click through rate, high task completion rate and low writing copy for websites rate.
They simply say what the organisation does for its visitors in clear, simple language. The best websites have great navigation throughout with important menus visible at all times. These can be in tabs along the top, links down the bottom or lists either side, writing copy for websites.
And do use devices such as banners and boxes to draw attention to new stories, writing copy for websites offers and forthcoming events. More people now access websites on smart phones and tablets than they do on computers and laptops, writing copy for websites.
Are headlines cut off in awkward places? Is copy so long it fills the entire screen? Where are the banners and boxes you created to draw attention to new deals? You might need to cut even more words than you thought to get headlines and body copy to fit well on smart phones. Not great, eh? Stuff that they — and their competitors — could sell. Giving stuff away builds trust, shows visitors you know what you say you know and earns you an excellent reputation.
On the home page, make it clear what free stuff e. is on offer and where to find it. Show client and professional association logos. Include links to case studies, testimonials, qualifications, awards and your social media sites. Writing copy for websites sure there is something on the home page that encourages people to visit other parts of the site — a video demonstration, a new blog post, a special offer, an event, a quiz, anything at all writing copy for websites keeps them on the site for longer.
And there you have it. Follow these rules, give your home page a keyword rich URL and watch visitor numbers rise. Lorraine Forrest-Turner is a freelance copywriter, communications skills trainer, author and playwright. She has worked on all sides of the words business — publishing, journalism and marketing communications — and specialises in business and marketing copy for companies such as BMW, Akzo Nobel, 3M and the National Health Service.
She writing copy for websites writes and delivers training and coaching programmes on writing web content, press releases, magazine articles, business copy, grammar and proofreading. Lorraine tutors the Writing Effective SEO Copy for Websitesas well as the Writing Articles for Websites and Blogs Courses at The Writers College. Contact us for more information about these courses. I am actually grateful to the owner of this website who has shared this enormous piece of writing at this place.
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How To Write Compelling Website Copy That Converts
, time: 20:017 Ways to Write More Engaging, Compelling Website Copy | WordStream
2/2/ · Lorraine tutors the Writing Effective SEO Copy for Websites, as well as the Writing Articles for Websites and Blogs Courses at The Writers College. Contact us 15/5/ · Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that most of the factors that determine how a web page is ranked in a search engine are based on
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